At Luminary Media, we believe that great branding isn’t just about aesthetics—it’s about identity, clarity, and impact. That’s why we are thrilled to unveil the comprehensive Brand Guidebook for Mt Olive Commerce, a powerful tool that will help solidify their presence and communicate their mission with consistency and excellence.
Why This Church Rebrand Matters
Mt Olive Commerce is more than a place of worship; it’s a cornerstone of its community. As they continue to grow, it was essential to craft a brand identity that reflects their deep roots, welcoming spirit, and forward-thinking vision. Our team worked diligently to create a branding system that is clear, modern, and deeply connected to their faith and mission.
What’s Inside the Guide?
This brand guide is a blueprint for how Mt Olive will present itself across all platforms, ensuring a cohesive and professional look in every touchpoint.
Key elements include:
A Distinctive Logo System – Featuring a primary logo, vertical and horizontal variations, and specialized ministry logos to ensure consistency while allowing flexibility for different applications. The logo is designed to read left to right as "Mount Olive", using the mountain element and olive branch to create a seamless visual flow.
Strategic Color Palette – A thoughtfully curated selection of colors, including Olive Tree Green, Celestial Blue, and Driftwood Beige, designed to evoke trust, faith, and warmth.
Typography Excellence – We selected Montserrat, Lora, and Roustel to create a balance of elegance, readability, and personality in all communications.
Clear Brand Usage Guidelines – From correct logo spacing to proper color applications, this guide ensures Mt Olive’s brand remains strong and recognizable.
Brand Assets & Visual Style – Custom-designed icons, backgrounds, and other assets to maintain a unified and polished look across digital and print media.
Why "Mt Olive Commerce"?
One of the most strategic shifts in this rebrand is the name itself. Instead of using "Mount Olive Baptist Church," the church is now being marketed as Mt Olive Commerce to enhance brand recognition. With so many Mt Olive Baptist Churches across the country, this change ensures they stand out while maintaining their local and spiritual identity.
Logo Scalability & Modernization
By upgrading the logo, Mt Olive now has infinitely scalable vector files—unlike the pre-digital logo of previous times. The new design ensures that whether it’s displayed on a massive billboard or a small mobile screen, it retains its clarity and impact. The previous logo did not align with the church’s personality and messaging, but this refreshed version truly represents their mission and future aspirations.
How This Will Help Mt Olive Commerce
This guide is more than just a document—it’s a game-changer for how the church presents itself. With a clear, easy-to-follow brand guidebook, the leadership team, volunteers, and media personnel will be able to create stunning, on-brand materials that resonate with both current members and the broader community. Whether it’s social media graphics, sermon slides, or printed merchandise, everything will now align seamlessly with their identity.
A Future-Ready Brand
As Mt Olive Commerce continues to thrive, this church rebrand positions them for long-term success. With a strong visual identity, they will stand out, remain memorable, and continue to inspire and uplift those they serve.
We’re honored to have partnered with Mt Olive Commerce on this project and can’t wait to see how this new brand identity enhances their outreach and mission.
Download the full guidebook here:
Want to elevate your brand like Mt Olive? Let’s talk! Visit luminarymediaservices.com/branding to see how we can transform your brand today!
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